Kraft IDEA Online

IRI worked with Kraft Foods to reduce a two day instructor-led marketing class into a one day seminar by migrating major portions of the curriculum to online delivery as pre-work. The remaining content was then restructured into a hands-on, applications-based seminar for KGF brand teams worldwide. The two samples here are portions of online games designed to present, and test mastery of, an extensive Glossary of Terms that provided users a common foundation for the IDEA seminar concept.

[For time-driven viewers, the SKIP button on each game will bypass the background instructions and take you directly to each game, which is highly intuitive.]

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