This 90 second commercial was developed by IRI to promote MIA, a product by SureTint Technologies. In order to represent a game-changing software for salons and stylists IRI produced a fun and intuitive video filled with animations and live footage from Oscar Blandi's salon in New York City.
Click 'Previous Post' to learn more about Oscar Blandi and how IRI worked with SureTint Technologies for his introduction video at Intercoiffure Fall Atelier 2015 in New York City.